Bird's Eye Viewpoint offers a fresh perspective from the inside out. Get a behind-the-scenes look at the people, progress and passion driving the poultry industry forward. From industry insights to staff stories across USPOULTRY's communications, environmental, education, regulatory, HR & safety, research, IT and membership teams - this is your all-access perch to see what's hatching in our world.

Denise Heard

Denise Heard

Jun 23, 2026 - 8 min read

Advancing Poultry Food Safety - USPOULTRY Funds Innovative Plasma-Activated Antimicrobial Research Targeting Salmonella

Salmonella remains one of the most persistent and significant food safety concerns in poultry processing.

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Hannah Keck

Hannah Keck

Jun 23, 2026 - 2 min read

Who is USPOULTRY?

Watch our 30-second video to find out more.

This blog entry includes a YouTube video.

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Denise Heard

Denise Heard

Apr 29, 2026 - 3 min read

Rethinking “Independent Lots” in Poultry Processing: What the Data Is Telling Us

A one-size-fits-all lot definition is no longer sufficient...

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Denise Heard

Denise Heard

Mar 9, 2026 - 5 min read

Latest Findings Detail How the U.S. Poultry Industry Uses Antibiotics Responsibly

The updated findings highlight long-term reductions in antibiotic use, as well as the challenges producers face when responding to disease outbreaks.

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Hannah Keck

Hannah Keck

Mar 2, 2026 - 3 min read

Passing the Microphone: Investing in the Next Generation of Poultry Leadership

The goal is simple but important: create intentional space for emerging professionals to engage, learn and be part of the broader industry conversation.

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